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Retail Trend Guide Shoppers do not always need a completely unfamiliar product to feel excitement. More often, they respond to treats they already understand when the format feels more indulgent, more layered, or more visually interesting than the standard version. That is why triples, filled cookies, and candy-coated sweets still work so well in discovery-led retail. Why this format logic still works A familiar base lowers resistance. A more playful format adds th …